Yoyo Wallet: Entering the Mobile Payment Space in the United States Harvard Case Solution & Analysis

Yoyo Wallet: Entering the Mobile Payment Space in the United States Case Solution

The business prepared to get in the mobile settlement market in the United States; nevertheless, Yoyo needed to take on existing purses (like Apple Pay, Samsung Pay, and Android Pay), browse through the unpredictability of the market's future, and adjust their method to the very competitive atmosphere in the United States.

Yoyo Wallet, an innovation start-up locateded in London, United Kingdom, established a mobile app for smart devices to help with in-store settlements and commitment information collection. Influenced by the effectiveness of Starbucks' loyalty-integrated mobile function, Yoyo Wallet aimed to end up being the supreme tool for merchants in improving consumer expertise.

PUBLICATION DATE: July 07, 2016

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

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Yoyo Wallet: Entering the Mobile Payment Space in the United States

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