The caselet explains how a prominent Chinese management software supplier Yonyou (formerly known as "UFIDA") in order to turn itself into a platform supplier,spoiled its value chain-based business model. The instance describes Yonyou's earlier success, the market forces and internal motives for the alteration, and what Yonyou did internally to get the transformation occur.
In (2013) when the new strategy was established, typical problems were faced by Yonyou as it transformed into an Internet-based platform business. These involved: stabilizing its company in a distressed industry and capitalizing on its past stalwartness to advocate the new models; correspondingly both shifting its business model; attracting and keeping new staff without incurring serious ethnic dilution.
PUBLICATION DATE: July 15, 2014 PRODUCT #: TU0066-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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