Entrepreneurs Ellen Pack and Marlene McDaniel founded female online network and watched grow from an online subscription service in 1992 for one of the most famous, widely visited women's networks on the Internet in 1999. While the vision of the company remains unchanged, the company took on new forms, as the Internet world in which it operates changes. The company transforms its business model and creates new strategic partnerships in the Internet space, which is rapidly filling media other women's organizations. McDaniel challenges include "getting its stars aligned" before the IPO. Does it have a proper system to ensure that the IPO will be successful? "Hide
by Myra M. Hart, Sarah Thorpe Source: Harvard Business School 26 pages. Publication Date: February 4, 2000. Prod. #: 800216-PDF-ENG
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