Francesco Mutti, the owner, CEO, and great-grandson of the founder of Mutti Spa, was running 113-year-old Parma, Italy-based tomato processing company. Mutti sales rose from € 11 million in 1995 to € 185 million in 2011, are not available for store brands in the market in which these proposals have been steadily increasing proportion. Company executives wanted to make sure Mutti maintained its position in Italy and beyond, to move in a leading position in a number of countries around the world. What happened to a family business and a brand leader in the Emilia-Romagna in northern Italy? How would singularly focused, consensus-driven by the tariff in an increasingly competitive environment, the globalization of the retail landscape? "Hide
by Jose Alvarez W., Mary L. Shelman, Carin-Isabel Knoop Source: Harvard Business School 31 pages. Publication Date: Jan 02, 2013. Prod. #: 513034-PDF-ENG
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