Whirlpool Corporation: Reversing Logistics Harvard Case Solution & Analysis

New legislation may require all appliance producers and brand owners to take responsibility for end-of-life (EOL) collection and recycling of products. The senior supervisor government relations for Whirlpool Corporation (Whirlpool) was updating his co-workers on Ontario's suggested extended producer responsibility (EPR) laws. Whirlpool was the Canadian market share leader in household appliances such as clothes washers, dryers and cooking ranges.

With EPR. Whirlpool, amongst others, would now need to manage - or pay to manage - a more complex model including reverse logistics. Each appliance manufacturer had at least three choices from which to select: it could claim the legislation was unnecessary, it may join an industry-funded organization (IFO) to meet EPR's condition, or it could set up its own IFO.


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Whirlpool Corporation Reversing Logistics Case Study Solution

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