Bill Hambrecht deals with an issue: should he give assent to a high profile customer for his online Dutch auction IPO? Should he look for other high profile customers like this, or should we attempt to work with those business on lower profile funding activities like secondary offerings? The case provides a really a mixture of setting to use the theory of disruptive development, yet one in a market that may be rather familiar to numerous students.
PUBLICATION DATE: March 25, 2010 PRODUCT #: 610708-VID-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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