Healthware, a digital communication agency specializing in health care, is located in Salerno Italy. The firm has 72 workers in two states along with customers in 14 nations. The case illustrates the location tradeoffs of operating - and growing - a world-wide digital company far from the epicenter of Italian business.
The theme is universal. Once the firm is far from the epicenter in a nation, a dynamism might not be present but the edges are rather tangible: worker equilibrium and lower prices. This teaching case is based on genuine businesses, people, and occasions, though some details are dramatized or disguised.
PUBLICATION DATE: September 01, 2012 PRODUCT #: JIT046-PDF-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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