Ultrabrand's Journey to a Smarter Web Analytics Product Offering Case Solution
In October 2014, the president (CEO) of a high-end, invite-only digital advertising company was pondering which (if any) web systematic service the business needs to provide to its customers. The CEO understood that to validate the high cost his company charged its executive and celeb clients, all supplementary services like web analytical reporting would need to be equally as lavish and just as practical as the core product-branded site style. With 3 web analytics alternatives on the table, all with reasonably comparable qualities yet significantly various cost points, the company needed to recognize the separated benefits of each choice.
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
PUBLICATION DATE: November 17, 2016
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