HomeZilla: Attracting Homebuyers through Better Photos Harvard Case Solution & Analysis

HomeZilla: Attracting Homebuyers through Better Photos Case Solution

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

PUBLICATION DATE: September 27, 2016

In November 2014, the creator and president of HomeZilla, in Toronto, Canada, was thinking about the best ways to supply value-added services to his organisation. Among the business's primary services was to deal with property representatives to supply web listings to draw in house buyers. Lots of Internet business were examining web-browsing information in an effort to better comprehend user behaviour and therefore enhance their company. Influenced by this pattern, the creator thought about how his business might utilize web-browsing information to better draw in house buyers on the business's site and therefore include worth to his company.

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