WebEx Communications (A): Navigating Through a Turbulent Market Harvard Case Solution & Analysis

WebEx Communications, founded in 1996, Min Zhu and Subrah Iyar, was the Internet, carrier-class communications services provider of web conferences and meetings. WebEx on-line, real-time, interactive, multimedia communication services allow its customers to communicate via voice conferencing, video conferencing and data transmission. When transferring data, using only a standard Web browser, multiple users can share and remotely manage applications and desktops, share and edit documents and presentations remotely browse the web together, chat live, write on the board, recording and playback sessions and file transfer. The company's services to increase the effectiveness of many types of activities: meetings, sales, marketing, training, customer support, etc. early performance of the company has been impressive, but analysts recently noted that revenue growth was slowing. WebEx is considering a number of strategies to increase sales: expand the product line vertically on specific end-user groups, such as health or finances, and increase partnerships with dealers, but more focus on corporate customers that have the potential for hub and spoke to acquire additional customers, or expand on international level (International sales accounted for about 4% of sales in 2002). In addition, Ming and Subrah was to consider the implications of some of the latest news. January 21, 2003, Microsoft announced the acquisition of PlaceWare, the most significant competitor to WebEx's. "Hide
by George Foster, Erin Yurday Source: Stanford Graduate School of Business 30 pages. Publication Date: December 1, 2003. Prod. #: SM121A-PDF-ENG

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WebEx Communications (A): Navigating Through a Turbulent Market

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