The case illustrates a number of blue ocean strategic moves produced by Salesforce.com in the CRM application marketplace. B2B supervisors frequently find that they are locked into supplying products of specifications and specific kinds to their immediate customers.
But in fact, value innovation can take position on the three platforms of a business offering, i.e., product, service and delivery. Salesforce.com's strategic moves offer an exemplary demonstration of how a company can efficiently generate and revive its blue ocean in the B2B area by value innovating its single business on the product, service and delivery platforms alternately. The case is accompanied by a thorough teaching note that analyzes and explains the essential strategic moves of Salesforce.com using important BOS frameworks and tools.
Salesforce.com Creating a Blue Ocean in the B2B Space case study solution
PUBLICATION DATE: January 28, 2013 PRODUCT #: INS255-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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