General Electric vs. Westinghouse in Large Turbine Generators (A) Harvard Case Solution & Analysis

Describes U.S. large turbine generator industry in early 1963, during heavy cutting price and depressed industry. Presents evidence to the structural analysis of the industry and policy analysis of the largest players in 1946. The main problem is the learning process of competitive rivalry in an oligopoly market, in particular, the issues of de-escalation of the war in the marketplace. This industry is one where the conditions for avoiding war is difficult. Supporting training issues include structural analysis of commodity markets and capital strategy as market leader in the areas of pricing, the speed of technological change, and customer focus. After understanding the structure of the industry, the discussion should refer to the fact that GE can do to extricate itself from the disastrous cutting prices affected the industry.

General Electric vs. Westinghouse in Large Turbine Generators Case solution

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by Michael E. Porter Source: Harvard Business School 15 pages. Publication Date: January 1, 1980. Prod. #: 380128-PDF-ENG

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