Kiai Marketing Group Harvard Case Solution & Analysis

Kiai Marketing Group is a start-up promotion business providing innovative marketing solutions to businesses in London, Ontario. The company's first undertaking is aimed at reaching the post secondary student demographic by attaching a company's advertising to laptop computers by means of a notebook "skin." The proprietor wants an overall strategic marketing plan to procure his first customer. The proprietor must decide what customers to target, the way to reach the student market, what to charge clients and what to pay the team of students exhibiting the laptop skins.

PUBLICATION DATE: November 30, 2010 PRODUCT #: 910A25-PDF-ENG

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

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