This case evaluates a larger motion picture studio process for the development and selection of movie projects. Warner Bros. promotes only a small number of major “event” films, which could produce gross box-office receipts of $300 million or more. However, the last two years have promoted the studio with this strategy, but now it shows various threats. The studio is currently considering the best approaches to mitigate these risks and particularly, the ways to expedite its success.
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