VOSS is the Norwegian bottled water company, which produces one of the cleanest drinking water in the world, sold in the ultra-premium price in a sleek cylindrical glass bottle with a minimalist design. In the United States (the primary market of the company), the leading brand VOSS "strong presence in a room on the ground, in particular, the top-of-the-line restaurants, hotels and clubs. Brand has only recently begun to penetrate the stem channel. In June 2007, Ole Christian Sandberg, VOSS founder and head of U.S. operations is considering how to grow the brand. A key question is whether VOSS should increase its distribution in the exit channel: Will the decline of high-end brand VOSS "printing? A related question is whether VOSS should begin to expand its portfolio by offering, for example, flavored water for the rapidly growing U.S. market of bottled water. "Hide
Youngme on the Moon, Gail McGovern, Vincent Dessain, Daniela Beyersdorfer Source: Harvard Business School 19 pages. Publication Date: January 23, 2009. Prod. #: 509040-PDF-ENG
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