ING Bank of Canada (A): Launch of a Direct Bank Harvard Case Solution & Analysis

Team management ING Bank of Canada is set to launch the first bank discount Canada. Initially, the bank planned to serve their customers by mail and telephone. Later, he plans in addition to the telephone banking system with an interactive voice response and Internet services. ING hopes to attract customers by offering much higher interest rates on savings than any of its competitors. There was some skepticism about the viability of the proposed business model. At the material time, the president and chief executive officer of ING Bank is studying the proposed strategy launch. "Hide
by Adrian B. Ryans Source: Richard Ivey School of Business Foundation 23 pages. Publication Date: July 28, 1999. Prod. #: 99A010-PDF-ENG

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