American Airlines, Inc, the largest airline in the U.S., is considering proposals to improve its flagship New York JFK - Los Angeles transcontinental service with two-class (first and coach) into three classes (first, business, and coach) of the product. The proposal was put on the marketing group, and motivated by competition, freqent flyer upgrade policies, product consistency and stimulation of demand (for domestic business class.) While the new product will meet international product an American, it would be inconsistent with the rest of the domestic product. More importantly, it will require reconfiguration expensive aircraft and JFK-LAX isolation from the rest of the fleet fleet Americans -. In a significant loss of flexibility "Hide
by Anirudh Dhebar Source: Harvard Business School 19 pages. Publication Date: October 13, 1992. Prod. #: 593042-PDF-ENG
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