Brush with AIDS (A) Harvard Case Solution & Analysis

Product manager for health products is responsible for the marketing of sharps containers that hospitals use to store used needles in order to protect health care workers from pricked AIDS from contaminated needles. After the hospital reported the repeated needle penetrate the walls of the container, she understands the defective product poses a risk to the health of medical workers. The product manager must decide whether or not to correct containers and considerably reduce its earnings for the year. In a statement the company's mission emphasizes quality commitment to customers, but all payments and improve incentives aimed solely at profit targets. "Hide
by Joseph L. Badaracco Jr., Jerry Useem Source: Harvard Business School 8 pages. Publication Date: 08 Oct 1993. Prod. #: 394058-PDF-ENG

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