ValuJet Airlines Case Solution
This case focuses on the tactical decisions that the company made when it became part of the market dominated by Delta
Both the company’s strategy and its competitor’s response are an example of what's sometimes called Judo strategy--where the entrant uses the incumbent's strengths against them. ValuJet places itself in this kind of manner it is quite expensive for Delta to retaliate.
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: January 01, 2004
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