Coming Soon: A Theater Near You Case Solution
Designed to exemplify the complexity of buyer-seller arrangements in a business that was established. When movie studios and theatre operators negotiate to show new movies, the prices of making the movies to the studios are mostly sunk. Likewise, the prices of showing movies to the theatres are sunk.
Enables pupils to identify the consequences for industry structure. In particular, the case emphasizes the recent tendency toward little display sizes and multiplexes.
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: July 10, 1996
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