Can two successful authors build scalable consulting based on their unique view of customer relationship management (CRM)? If they emphasize the strategy or execution? The case describes how the Peppers and Rogers grew up with two people earning speaker fees 160-man publishing, consulting, and Internet-based technologies to promote the company. Now they want to grow faster and take advantage of capital market IPO, which allowed birth competitors like Scient, Viant, and Zefer market and dot.com e-commerce consulting. "Hide
by John Deighton Source: Harvard Business School 20 pages. Publication date: April 17, 2000. Prod. #: 500096-PDF-ENG
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