Under Armour Case Study Solution
The company should well-trained its staff and sales force, by providing them a weekly training. Furthermore, salesforce should be evaluated on the basis of their performance and should be awarded according, this will help the company in order to boost its sales.
Restructure plan should be kept small and should approve less investment, because larger cash outflows will ultimate lower down the expected sales. The company should achieve a proactive approach and should hit the market by providing a unique position and number of innovative products. In addition to this, the company should introduce its product in a different manner as compared to its competitors.
Potential Risks
If, the company would approach differentiation strategy or enlarge its consumer base via approaching other potential markets, it would require huge investment and allocation of human and other resources. In addition to this, this is uncertainthat the company would achieveenlarge profits in future by adopting the suggested approaches. The salesperson may not work on their full efforts and yielded lower sales.
Risk Mitigation Tools
The company could mitigate the above aforementioned risks by adopting effective strategy implication and controlling its results on daily basis. Each salesperson would be responsible ad should eb allocated with the authority in order to takepromptactions under emergency situations.
Question: 5
Strategic Actions- COVID-19
During this pandemic situation, every business had faced numerous problems including shutting down of factories and lower sales. In order to cope up with this intense situation under fierce competition, it is recommended thatthecompany should arrange virtual meeting and every employee will work from home, remotely.Thus, salesperson should be trained to use the social media and theadvertising sites effectively. Onlinepromotions an online selling via own stress or other would helped the company toincrease its sales. This will help the company to retain its customers for a very long period of time. Easy access via online stores would be considered as appealing from customers. Moreover, the company should expand its consumer base via online approaching. This suggested approach will also lower the cost and boost its sales.
Recommendation About Competitors
Adidas was the second largest producer and had a larger market share. When the COVID-19 situation minimize and imposes its impact for a vey long period, the Adidas would eb considered as its main competitor, because had adopted the same approach and same pricing and targeting strategy. Furthermore, Nike is a giant competitors, it would be ina strong position to deliver increased units sales and acquiring larger share. Thus, the company should consider more on Nike’s next approach rather than Adidas(F Kay, S Abbara, 2020)..............................
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