Stealth marketing has achieved greater attention as a strategy throughout the preceding few years. A more inclusive definition of stealth marketing is subsequently proposed to conceptually understand its use in various circumstances.
Particularly, we propose a brand new typology of stealth advertising strategies based on whether opponents or companies know of them, and whether they are observable to the targeted customers. We further provide suggestions of how firms can counter the stealth marketing strategies used by their competitors. Eventually, the appraisal of effectiveness and efficacy of stealth advertising strategies, and their associated ethical consequences, are discussed.
Stealth Marketing as a Strategy case study solution
PUBLICATION DATE: January 15, 2010 PRODUCT #: BH370-HCB-ENG
This is just an excerpt. This case is about STRATEGY about STRATEGY & EXECUTION
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