YouTube for Brands Harvard Case Solution & Analysis

YouTube for Brands Case Study Help

Step 6: Implementation.

As YouTube includes video and on-video advertisement. Video format ads are non-skip-able and skip-able. In 5 seconds of the skip-able ads, the brand can communicate with the target audience. Moreover, video blogs and other types of channels are also a better option for YouTube marketing. Report on the use of YouTube says that Top 100 global brands used YouTube marketing, and the most successful brands produced videos on a continuous basis, with leading brands producing as many as 500 videos per month. Brands with more views produced more videos. Social media (Facebook, Twitter or LinkedIn) will help as well.

Step 7: Evaluation and Control.

Brands and businesses are less interested to invest in YouTube’s online marketing software, because they want to be “brand safe”. Advertisers buy airtime from TV networks to advertise nationally and locally in order to advertise regionally via media departments, which gives them the time of ads like 15, 30 or 60 seconds, but because of skipping option only 10% of the ads are completely viewed. This problem can be controlled ifan attractive advertisement strategyis implemented by the major marketers and more views and liked videos reward are given by YouTube.

Exhibits

Exhibit 1: SWOT Analysis

Strengths Weaknesses
Strong distribution network. Strong Brand Portfolio. Profitability ratio below industrial averages. More investment in new brands.
Opportunities Threats
New customers from online channels. Less costs require. Intense competition, laws and fluctuations.

Exhibit 2: Evaluation of Alternatives

Alternative Pros Cons
Alternative 1 Free of charge for individuals. Anyone can upload videos. Limited success options because of the competition.
Alternative 2 Free and offers corporate brandings. Less percentage of videos are hosted by largest brands
Alternative 3 Customize features and unique channel layout It requires to purchase brand channels.
Alternative 4 It is hosted by YouTube itself. Financial supporting has stopped.

.......................................

 

This is just a sample partical work. Please place the order on the website to get your own originally done case solution.

Share This

SALE SALE

Save Up To

30%

IN ONLINE CASE STUDY

FOR FREE CASES AND PROJECTS INCLUDING EXCITING DEALS PLEASE REGISTER YOURSELF !!

Register now and save up to 30%.