The company in this case study was the biggest satellite-based digital cinematic supply business in the world by late 2012, that too after seven years of its inception. Within a couple of years of its beginning, UFO had established a differentiated platform-based business model that offered advantages to the whole film industry ecosystem of vendors, exhibitors, advertisers, and audiences. The business had spread rapidly across India to movie theatres but was about to face saturation if the growth of new movie theatres wasn't faster than the company's own increase.
Therefore, UFO had two alternatives to increase earnings: investigate alternative revenue sources using the same business model or keep its current strategy. Additionally, there was always the threat that a brand new firm could replicate business model and UFO's technology at a lower cost. Thus, UFO needed to devise a strategy to counter competition, while also implementing one of its two alternatives for increase. Subhadip Roy is affiliated with Indian Institute of Management Udaipur.
PUBLICATION DATE: April 04, 2016 PRODUCT #: W16187-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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