Bronner Slosberg Humphrey Harvard Case Solution & Analysis

Bronner Slosberg Humphrey managed by providing integrated direct marketing solutions for major service companies, such as AT & T, American Express and FedEx. New CEO takes over from the company's founders and is wondering how to grow a company. The options include the sale of certain services (telecommunications services, databases, web sites), and / or the opening of global offices. "Hide
by David E. Bell, Donald M. Leavitt Source: Harvard Business School 22 pages. Publication Date: March 25, 1998. Prod. #: 598136-PDF-ENG

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