General Director of the not-for-profit Ultimate Frisbee club looking for marketing strategies to increase membership. For non-profit clubs have an ever-growing part of the market, and the general manager was asked to review the current offers on the market and develop a formal marketing plan that would ensure the viability of the club in the coming years. "Hide
by Elizabeth M. Grasby, Jamie Hyodo Source: Richard Ivey School of Business Foundation 16 pages. Publication Date: October 22, 2009. Prod. # 909A29-PDF-ENG
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