BroadVision Harvard Case Solution & Analysis

BroadVision develops software that enables online businesses to collect information about their online customers and deliver customized information they need to answer. The company was founded in May 1993, a successful entrepreneur with a track record of two previous successful startups. The case examines the role of "rules-based system" to provide personal information directly to the consumer, and allows one-to-one marketing happens on the Internet. Trust and privacy issues related to the use of this "mass customization" technologies are discussed. Related personalization technologies, such as "collaborative filtering" is analyzed as well. Finally, in the case of a proposal from the growth strategy and business model BroadVision, as a young company, software Internet competes with software giants such as Microsoft, Netscape and Oracle. "Hide
by Erik Brynjolfsson, Jean-Claude Charlet Source: Stanford Graduate School of Business 18 pages. Publication Date: March 1, 1998. Prod. #: OIT21-PDF-ENG

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