TripAdvisor, Chinese Version Harvard Case Solution & Analysis

By 2010, TripAdvisor was the greatest travel site on earth operating in 24 countries and 16 languages, with schedule for 455,000 hotels, 92,000 attraction and 564,000 restaurants in greater than 71,000 destination points worldover.It had over 40 million reviews from 35 million unique monthly visitors who were giving 21 new reviews every minute.

Known for its hotel reviews, TA enlarged into vacation rentals, flights and international markets like China. All these expansion courses provided exceptional opportunities along with new challenges. In August 2010, Stephen Kaufer, CEO, was debating the best way to prioritize his growth strategies for the organization.

TripAdvisor, Chinese Version Case Study Solution

PUBLICATION DATE: January 24, 2011 PRODUCT #: 515C01-HCB-CHI

This is just an excerpt. This case is about SALES & MARKETING

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