Travelling via the Web: The Changing Structure of an Industry Harvard Case Solution & Analysis

Dissemination of Web e-commerce (EC), it seems, mediation and reintermediation impact on the structure of the industry. In the tourism industry, the main intermediary sector, ie travel agencies will be affected the most. The 1990s witnessed the growing travel related web sites. As for the EU is concerned about the web, various estimates show that online travel sales will continue to grow exponentially in 2002. Skeptics, however, still believe that people prefer to deal with a human agent. Opinions, of course, divided, but the number of sites and the population of Internet users is constantly increasing. Traditional travel agencies can afford to rest on our laurels? What should they do with the circumstances? "Hide
by Ali F. Farhoomand, Andrew Lee Source: University of Hong Kong, 25 pages. Publication Date: January 1, 1998. Prod. #: HKU057-PDF-ENG

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