In 1994, the operations of the European Sony moved to centralize their organizations to improve operational efficiency, the introduction of pan-European marketing and develop a unified position vis Sony headquarters in Japan. In this transition, powerful local organizations country lost much of its autonomy in key decisions. Informally called the Big Bang, the radical organizational changes into trouble almost from the start. This case gives the background of organizational changes, including the important market forces that are changing the consumer electronics market in Europe. In 1999, EFMD Award. "Hide
by Kamran Kashani, J. BM Kassarjian Source: IMD 31 pages. Publication Date: January 1, 1998. Prod. #: IMD057-PDF-ENG
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