Toyota: The Accelerator Crisis Harvard Case Solution & Analysis

A worldwide benchmark for quality and constant advancement along with Toyota, the planet 's leading automotive company stumbled seriously. They faced a recall catastrophe unlike any they had seen.

Historic tips monitors the evolution of the organization 's early focus on lean manufacturing, quality, along with the customer to the contemporary focus on aggressive cost control and accelerated globalization; it also follows the factors that shaped the circumstance where the product failures occurred; and records the failure of Toyota to respond appropriately and with sufficient speed. The case discusses Toyota's progression from a small-scale entrepreneurial family business to global business giant status; their function in driving industry-wide lean manufacturing, continuous improvement, and quality, known as the Toyota Way; their responses to a series of highly visible product failures; and also the resultant erosion of Toyota's reputation.

The case concludes with Akio Toyoda exhausted from his testimony, considering which mixture of strategic, structural, or ethnic challenges caused the present recall disaster. Had the business lost sight of its own long term philosophy, a vital principle behind the Toyota Way? Had Toyota forfeited quality and their historical customer focus at the expense of extreme cost reductions? Were nonfamily supervisors really to blame for "hijacking" Toyota? What job did Toyota's supply chain and keiretsu construction play in the recalls? Or was Toyota only subject to the most recent media witch hunt in the wake of the global economic crisis?

Toyota The Accelerator Crisis Case Study Solution

PUBLICATION DATE: December 15, 2010 PRODUCT #: TB0243-PDF-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

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