In the year 2013, Nokia sold out its Apparatus and Services business to Microsoft for EUR5.4 billion. For decades Nokia had led the telecommunications (telecom) industry in handsets and networking. By the late 2000s, however, competition threatened Nokia's position as market leader in mobile apparatus from new lower-cost Asian producers.
Apple's 2007 release of its iPhone established an entire new category-the smartphone-immediately popular with users. What were the missteps over recent years of Nokia? What should Nokia have done distinctively?
The Rise and Fall of Nokia Case Study Solution
PUBLICATION DATE: January 06, 2014 PRODUCT #: 714428-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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