The Marvel Way: Restoring a Blue Ocean Harvard Case Solution & Analysis

In 1998, the famous comic book business founded in 1939, Marvel, left a protracted, disputed insolvency. Cash was so tight that it had trouble. A decade succeeding the company was acquired by Disney for $4.2 billion. The instance reveals how Marvel pivoted from a red to a blue ocean.

 

PUBLICATION DATE: March 24, 2016 PRODUCT #: IN1182-HCB-ENG

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