Time Attention Authenticity and Consumer Benefits of the Web Harvard Case Solution & Analysis

Addresses three potential trends in consumer behavior: being perceived shortage, competition for consumers' attention, and the search of authenticity. Also deals with the results of previous studies on the consumer benefits of the Internet, which include convenience, time savings, ease of use, cost savings, and choose menu items. The most common consumer concerns are security, latency, and loss of human interaction. Concludes that the time and attention are closely related to measurable attributes of interactive media, and the ideals of authenticity may influence behavior indirectly. "Hide
by Nina Koiso-Kanttila Source: Business Horizons 8 pages. Publication Date: January 15, 2005. Prod. #: BH144-PDF-ENG

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