Thomas and Stacey Siebel Foundation and The Meth Project Harvard Case Solution & Analysis

Thomas and Stacey Siebel Foundation and The Meth Project Case Solution

Siebel established a research-based customer marketing project, supported by neighborhood outreach and public law efforts, which graphically showed the dangers of meth usage and hence avoided prospective users from attempting the drug (even when).

In September 2005, the Meth Project introduced an aggressive public education project led by saturation-level marketing throughout TELEVISION (40%), radio (21%), papers (13%), online media (11%), outside signboards (10%) and high-school papers (5%). 2 years after the project was introduced, teen meth usage decreased 45%, adult meth decreased 72% and Montana considerably reduced its nationwide ranking for meth abuse from the 5th greatest nationally to 39th. After 4 years, Montana teenager meth usage fell by 63% and meth-related criminal activities deducted 62%. Strenuous research study on understandings about the drug and meth usage was core to the course and was attentively incorporated into all projects aspects. Collecting particular qualitative and quantitative standard and development information allowed the Meth Project to articulate plainly the worth of its assistance and its financial investment go back to policy leaders, police authorities the general public and other crucial stakeholders.

Knowing Objective

Policy-driven efforts, household structures, consumer-marketing techniques in humanitarian efforts, measurable and qualitative result evaluation and a company method to fixing social issues and assessing results.

Tom Siebel, creator of Siebel Systems, produced the Siebel Foundation in 1996. In 2005, Siebel concerned find out about the occurrence and terrible financial and human expenses of methamphetamine (" meth") abuse throughout the nation, especially in Montana. Meth had actually simply been recognized as the United States' prominent drug hazard. In addition, a RAND Corporation research study approximated that meth abuse cost the United States $23.4 billion a year in meth associated criminal offense and criminal justice programs, foster care, treatment and medical facility care and loss of efficiency caused by absence, imprisonment and joblessness. This stunning news triggered the Siebel Foundation group-- consisting of Executive Director Nitsa Zuppas-- to develop the Meth Project and attend to the issue.

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Thomas and Stacey Siebel Foundation and The Meth Project

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