Warby Parker: Vision of a “Good” Fashion Brand Harvard Case Solution & Analysis

To maximize their effectiveness, color instances should be printed in color. In its third year of existence and poised to double its workforce, Warby Parker attributed its success to an advanced strategy in the eyewear industry and to the organization culture that supported it. With an assignment combining social and business goals, the company had articulated a stakeholder-centric model that helped consumers through high quality, fashionable, and affordable eyewear: the international community by donating, through sustainable routes, one pair of glasses per every pair sold; employees through a fun culture and inspiring work; as well as the surroundings, by becoming carbon neutral.

The case covers the conclusions that Warby Parker as a way to avoid losing impetus and must make at the start of its third year of existence as a result of growth. A number of the challenges that Warby Parker faced were maintaining the company culture, finding decent associates to sustain the quality of the "Buy a Pair, Give a Pair" software, and formulating an integrated online and offline marketing strategy that fit the brand personality.

Warby Parker Vision of a Good Fashion Brand Case Study Solution

PUBLICATION DATE: July 25, 2012 PRODUCT #: 413051-HCC-ENG

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

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