In 2010, half of the sales of cosmetics in the world come from the so-called emerging markets for the first time, L'Oréal opened three new subsidiaries in Egypt, Pakistan and Kazakhstan, as well as Paris, France-based cosmetics and personal care powerhouse announced its intention to double its customer base to two billion and increase its share of sales in emerging markets. Director General Jean-Paul Agon has made it the number one goal "to prepare the company to maintain its global leadership in this new era."
To enhance their effectiveness, color cases should be printed in color. "Hide
by Rajiv Lal, Carin-Isabel Knoop Source: Harvard Business School 24 pages. Publication Date: November 5, 2012. Prod. #: 513001-PDF-ENG
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