The Trouble with Being Average Harvard Case Solution & Analysis

There are corporate social responsibility program is beneficial for companies when they undertake international expansion? To address this issue, the authors analyzed the financial and corporate social performance data for more than 800 U.S. public companies. In particular, researchers have begun to explore the relationship between corporate social responsibility and profitable international sales. The researchers found that those companies that have a low or high level of corporate social responsibility, had significantly greater success at the international level than those with a moderate level of corporate social responsibility. The authors suggest that companies with a high level of social activity can benefit from their international reputation of corporate social responsibility, as well as companies with low levels can be as high value benefits of international expansion. However, the company may be between the "stuck in the middle" - and failed to gain a competitive edge on the international level of its corporate social responsibility programs. Retrenching from existing corporate social responsibility efforts can be viewed negatively existing stakeholders, the authors recommend that companies that "stuck in the middle" to revise its foreign corporate social responsibility - or de-emphasize the competitive advantage or increase the programs' impact. "Hide
by Cyril Bouquet, Andrew Crane, Yuval Deutsch Source: MIT Sloan Management Review 4 pages. Publication Date: April 1, 2009. Prod. #: SMR316-PDF-ENG

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