British Broadcasting Corp. (B): Making It Happen Harvard Case Solution & Analysis

Greg Dyke, the new Director General of the British Broadcasting Corporation (BBC), has launched an ambitious program of change called for this to happen, in order to unlock the creativity, developing a sense of common purpose, and promote cooperation across the BBC. The use of non-traditional methods, management created a massively collaborative process that has overcome most of the natural skepticism within the organization and allow the BBC to create a common set of goals for change efforts. After 10 months, the employees feel that the situation is changing and that the culture of BBC improved. However, there are signs of change fatigue and Dyke has to decide how far to go, providing the gains that have been made will be lost. "Hide
by Rosabeth Moss Kanter, Douglas Raymond Source: Harvard Business School 15 pages. Publication Date: February 20, 2003. Prod. #: 303076-PDF-ENG

British Broadcasting Corp. (B): Making It Happen Case Solution Other Similar Case Solutions like

British Broadcasting Corp. (B): Making It Happen

Share This