iPad vs. Kindle: e-books in the U.S. in 2010 Case Solution
Abstract:
This case narrates the advancement of the marketplace for electronic books-- the excellence of Amazon's Kindle reading gadget, and Apple's April 2010 release of the iPad for e-book reading as well as for seeing videos, surfing the web, and so on. The more comprehensive context is the book publishing market and how e-readers and e-books impact its characteristics. The case concentrates on the techniques of Amazon, Apple, and the book publishers.
Pedagogical Goals:
The case enables a conversation of a number of problems: 1) How disruptive innovations can affect a market; 2) How innovation alters the vertical combination benefits and downsides in the supply chain, requiring all supply chain stars to reconsider their method, and 3) The competitors in between a uni-dimensional innovation (Kindle) and an innovation package (iPad).
This is just an excerpt. This case is about Strategy
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