Studies show that the various traps that prevent innovation can be avoided, paradoxically, placing limits on innovation. In a medium without boundaries, there is no context for the joint interpretation or general expectations. Borders, on the other hand, act not as a limitation, but as a guide to determining the need for innovation and the production of useful results that business units can be used. Smartly placed restrictions actually act as enablers of innovation, making it more affordable and user-friendly performance and giving it traction in the competition for corporate attention and resources. Offers several scenarios "limits to use." - For example, Shell makes radical legislation making it thematically related to the core business "Hide
by Liisa Valikangas, Michael Gibbert Source: MIT Sloan Management Review 10 pages. Publication Date: April 1, 2005. Prod. #: SMR171-PDF-ENG
Related Case Solutions & Analyses:
Deutsche Borse and the European Markets
Orangia Highways (B)
Uptown Cigarette (B)
The San Diego City Schools: Enterprise Resource Planning Return on Investment
Manfield Coatings Co. Ltd.: Quality Management As the Winning Formula
United Learning (A)
Clemens Family Corp. (B): The Process of Change
Sports in Your Pocket (B)
Hutton Branch Manager (D)
Environmental Risk Management At Chevron Corporation
