Alza and Ciba-Geigy: Renewing the Collaboration? (B3): CIBA-GEIGY Corp. (Summit) Case Solution
Abstract:
This suite of cases starts with a summary of an appealing alliance in between an international Swiss pharmaceuticals company and a start-up with advanced innovation in drug shipment systems. In the end of the case, the alliance has moved into crisis. In the 6 B caselets, 3 stakeholder groups apiece partner in the alliance prepare to advance their visions of how it must continue - or end.
This is just an excerpt. This case is about Marketing
published: 01 Oct 2006
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