The Quiet Ascension of LA Fitness Case Study Analysis
Alternative 3: Development of security culture
Pros:
- The development of security culture would allow the customers to remain satisfied with the action performed due to continuous monitoring.
- This will lead to a significant reduction in the incidence rate which was quite high related to safety, discrimination, and harassment.
- The security culture in any organization serves as a key factor in improving the organizational reputation among its potential customer base.
Cons:
- The development of security culture requires the high cost to set up a separate security system in the club and hire a team to manage the security options.
- Security culture might create insecurity among the employees regarding their performance in the clubs.
Decision matrix:
Attributes | Alternative 1 | Alternative 2 | Alternative 3 |
Customer satisfaction | 9 | 7 | 8 |
Security | 8 | 6 | 8 |
Employee engagement | 8 | 6 | 6 |
Sales | 9 | 8 | 7 |
Employee retention | 7 | 6 | 6 |
Financial stability | 9 | 8 | 7 |
Successful expansion | 8 | 7 | 6 |
Expansion of client base | 8 | 7 | 7 |
Total Score | 66 | 55 | 55 |
Recommendation:
Based on the analysis of each alternative based on their pros and cons and their probability to improve the organizational operations through decision matrix, LA fitness is recommended to bring change in the organizational culture. This is due to the reason that changed organizational policies are known to bring significant changes in the organization. A significant change in the hiring process which would be based on employee retention would lead to loyal services by the employees. Improved employee performance tends to bring improvement in theconsumer and employee interaction, a secured environment, customer satisfaction, and increased sales. Whereas the other two alternatives were to resolve one particular issuerather than resolving each issue faced by the organization.
Implementation Plan:
Free-up employees and provide incentives:
The ultimate priority is to make work processes and jobs redefined and automated through freeing-up the employees, allowing them to deliver great value to the business as a whole, rather than focusing on the administrative task.
Hiring of Professionals:
The hiring of professional expert trainees in order to provide high-quality services to the members would allow the organization to maintain a professional working environment at the fitness club.
Training for new and existing employees:
Training of new and existing employees would assist the management to improve the organizational operations i.e. reduction in the incidence rate and employee satisfaction.
Contingency Plan:
Risk Factor | Likelihood | Risk mitigation |
Change Reluctance | Extremely likely | Through Communication |
Complexity | Very Likely | Organizational learning an improvisation |
Diverse focus | Somewhat likely | Incorporate cultural change in the business model |
Lack of consistency | Not very likely | Provide incentives and rewards |
Difference in perception | Not at all likely | Involve employees in the process of decision-making |
Conclusion:
LA offered time-bound memberships to the people over the age of 55 years and group classes i.e. SilverSneakers and Senior Fit. The company lack employee retention as the hiring of the sales force was quite common due to which more part-time employees were working at the fitness club.Based on the analysis, LA fitness is recommended to bring change in the organizational culture.Change in the cultural traits is known to increase the performance and productivity of employees through increased focus on learning ability.....................................
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