Ben & Jerrys: Preserving Mission & Brand Within Unilever Harvard Case Solution & Analysis

In the months after Ben and Jerry was acquired by Unilever, Ben & Jerry's social mission head facing the challenges and opportunities unique to the history of the company, including: how to manage employee morale, whether to include synthetic ingredients to meet consumer preferences, how to preserve the tradition of the company performance on social issues, and how to preserve the characteristic image of the company brand. Also shown innovative corporate governance model with an external board comprising former heads of Ben & Jerry, to advise the new CEO to manage the distinctive company brand and values. "Hide

ben and jerry's case study solution

ben and jerry's case study solution

by James E. Austin, James Quinn Source: Harvard Business School 18 pages. Publication Date: December 8, 2005. Prod. #: 306037-PDF-ENG

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Ben & Jerrys: Preserving Mission & Brand Within Unilever

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