Glegg Water Co. is an international company that specializes in setting up premanufactured components to complete industrial water treatment systems. In the early 1990s, the industry has introduced a water process that removes charged particles from the water used in industry. This technology was higher resin technology, because it was more environmentally friendly and more reliable. However, its use was limited to low flow of water. Glegg through its development E-Cell, advanced technology, making it available for high flow operations. Despite the apparent technical superiority, Glegg was difficult to find market penetration. The Director General should develop a strategy and a marketing plan that will make the E-Cell industry standard. "Hide
by Pratima Bansal, Ryan Maund Source: Richard Ivey School of Business Foundation 11 pages. Publication Date: 03 Oct 2002. Prod. #: 901M03-PDF-ENG
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