Research on strategy in emerging markets is situated on exceedingly static renderings, paying inadequate attention on the worth of firms' resources to the effect of contextual change. This article analyzes how a sample of the successful Vietnamese private companies during the first decade of their nation's transition from central planning was changed by the changing rules of the game within their business environment.
I propose the primary takeaway is dedicated and continuing strategic renewal is mandatory by sustained superior performance in an environment with variable keys to triumph. In addition, I imply the need for the two scholars and supervisors to immerse themselves in promising markets if they care to completely realize the granular ways in which these settings differ from advanced economies that are more familiar.
PUBLICATION DATE: July 15, 2013 PRODUCT #: BH544-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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