The tire maker Michelin, the Michelin Restaurant Guide that was established in 1900 was broadly considered the international benchmark of food rating, and, by 2013, boasted paper versions in 23 distinct nations, and had recently expanded to Asia and the United States. Paper sales however had fell, later to the development of global players, free, on-line guides, and more broadly, the broader diffusion of the World Wide Web. In the year 2012, the Guide had launched a fresh array of services. The Manager of the Guide was contemplating developing the Guide even more on and globally digital formats, but also knew he needed to restrict prices.
The Michelin Restaurant Guide Charting a New Course case study solution
PUBLICATION DATE: February 19, 2014 PRODUCT #: 814088-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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