Harley-Davidson: Building a Brand Through Consumer Engagement Harvard Case Solution & Analysis

This case describes the brand-building efforts Harley-Davidson and some of the tools used by the company to maintain a dialogue with consumers. Case discussion is expected to focus on the causes, consequences and threats almost fanatical brand loyalty exhibited owners Harley. "Hide
by Paul W. Farris, Eric A. Gregg Source: Darden School of Business 10 pages. Publication Date: July 21, 2004. Prod. #: UV3984-PDF-ENG

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Harley-Davidson: Building a Brand Through Consumer Engagement

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