This note discuss how social media marketing can be utilized to influence the consumer choice procedure for services and goods.
It links the influence of social media to the various phases of the purchase procedure for high-involvement items. The stuff is appropriate for MBA, undergraduate, and executive education pupils.
PUBLICATION DATE: August 09, 2010 PRODUCT #: UV5744-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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